AmeriHealth New Jersey launches health-focused general-purpose credit card

Philadelphia, PA - August 5, 2010 - AmeriHealth New Jersey, a New Jersey-based health insurance company, announced today the launch of AmeriHealth LifeRewardsTM. This general-purpose Visa credit card earns cardholders points on purchases - double points when the card is used for certain health- and wellness-related expenses, such as copays, prescriptions, eyeglasses, and sporting goods. With AmeriHealth LifeRewards, cardholders can choose unlimited 1% cash back or select from a variety of rewards including travel, gift certificates, and merchandise.

AmeriHealth New Jersey partnered with Healths fusion to develop this first-of-its-kind program, which encourages cardholders to modify their purchases toward healthy behaviors and healthier living.

The launch of AmeriHealth LifeRewards reinforces AmeriHealth New Jersey's commitment to wellness by rewarding consumers for healthy behaviors. The company's product portfolio includes AmeriHealth Healthy Lifestyles RewardsSM, which links healthy employee behaviors directly to the accrual of Health Reimbursement Account credits. In addition, AmeriHealth Healthy LifestylesSM programs are designed to educate and encourage healthy behavior through active participation such as reimbursement for gym membership, weight management, and smoking cessation. AmeriHealth also offers members cash-back incentives for completing a first-aid course or purchasing a bike helmet.

Mike Munoz, vice president of marketing and sales for AmeriHealth New Jersey, said, "Consumers are constantly searching for financing tools that offer incentives, and the AmeriHealth LifeRewards card will be an excellent tool to help them accomplish that. Launch of this card will also further emphasize our commitment to health and wellness throughout New Jersey."

Thomas Edwards, CEO of Healths fusion, said, "With the cost of care increasing, consumers and health care providers alike are searching for better ways to save on health care costs, encourage better health care choices, and manage health care expenses. The AmeriHealth LifeRewardsTM card is a vehicle for accomplishing these goals."

About AmeriHealth

AmeriHealth HMO, Inc. and AmeriHealth Insurance Company of New Jersey (collectively, "AmeriHealth New Jersey") provide health insurance coverage to employers and individuals throughout New Jersey. The company has one of the largest provider networks in New Jersey, and those networks include access to hospitals and doctors across the nation. The company is also committed to offering value-added insurance solutions for customers through its innovative wellness and incentive programs and benefits designs.

AmeriHealth New Jersey earned top ratings for customer service and quality of care as part of the state's recent health plan performance report. Additionally, the company's managed care plan, AmeriHealth HMO Inc. of New Jersey, has received the highest possible accreditation by the National Committee for Quality Assurance (NCQA) by meeting NCQA's rigorous evaluation standards.

AmeriHealth New Jersey and its affiliates are a growing group of insurance and health companies whose product portfolios include health insurance, workers' compensation, property and casualty insurance, and management services. AmeriHealth has offices in Mt. Laurel and Iselin. For more information on AmeriHealth, visit www.amerihealth.com

About Healths fusion

Healths fusion develops and manages cobranded debit and credit card-based loyalty solutions for lifestyle brands, hospitals, health plans and physician groups. The programs are designed to help consumers through purchase behavior lead healthier lifestyles and create a convenient and affordable way to lower and manage health care costs while building brand recognition for health care organizations. The firm is headquartered in Phoenix, Arizona.

Media Contact

Jill Roman
Manager, Public Relations
AmeriHealth New Jersey
(609) 662-2454
Jill.Roman@AmeriHealth.com