AmeriHealth New Jersey Appoints Erin Carty Lieber to Director of Strategic Initiatives

Cranbury, NJ - October 9, 2012 - AmeriHealth NJ today announced that Erin Carty Lieber has transitioned into a new role as director of strategic initiatives and will assist in facilitating AmeriHealth NJ's long-term strategic agenda.

Previously, Erin was director of marketing and product innovation and was responsible for overseeing the marketing and product management teams.

"Since joining AmeriHealth NJ in 2010, Erin has distinguished herself as a self-starter whose creative ideas have contributed to several leading-edge product roll outs that have been directly linked to increased membership and more affordable offerings for AmeriHealth NJ members," said Judith L. Roman, president and CEO of AmeriHealth NJ.

Erin also spearheaded AmeriHealth NJ's social media presence by leading the Marketing Communications team to create and launch a variety of services all geared towards educating and engaging consumers while promoting wellness. As a result, AmeriHealth NJ successfully rolled out several apps, releases original infographics and redesigned its external website.

Lieber is a Wharton fellow of the University of Pennsylvania and holds a B.S. in marketing and international business from Villanova University. Currently, she is pursuing an MBA in health care through George Washington University.

About AmeriHealth NJ
AmeriHealth HMO, Inc. and AmeriHealth Insurance Company of New Jersey (collectively, AmeriHealth New Jersey) provide health insurance coverage to employers and individuals throughout New Jersey. The company has the largest provider network in New Jersey*, and that network includes access to hospitals and doctors across the nation. The company is also committed to offering value-added insurance solutions for customers through its innovative wellness and incentive programs and benefits designs.

The company's managed care plan, AmeriHealth HMO, Inc. is accredited by National Committee for Quality Assurance (NCQA).

AmeriHealth New Jersey and its affiliates are a growing group of insurance and health companies whose product portfolios include health insurance, workers' compensation, property and casualty insurance, and management services. AmeriHealth New Jersey headquarters are located in Cranbury, NJ. For more information on AmeriHealth, visit

* Based on analysis done through an independent source.

Media Contact

Jill Roman
Manager, Public Relations
AmeriHealth New Jersey
(609) 662-2454